Romanian Online Market Overview – June 2009

Conclusions:
- in the current state the top 3 players are traditional sales houses, in order: INTACT Interactive, DigitalAds and ARBOinteractive, all of them with more than 3 million unique users (duplicated)
- MPI lost its top position due to the split of portfolio with IBU ProTv
- the top 3 players gather almost the same share as all the other players together
- INTACT Interactive is undisputed leader in terms of number of sites in SATISpecifications:
- the figures are extracted from SATI, for the week 15.06 – 21.06.2009
- all the websites were allocated to the sales house that represents them based on each company ratecard
- for trilulilu.ro was taken into consideration only the homepage which is represented by AdEvolution
- of course, all the results are sums of unique clients therefore they contain duplicated users