Online Advertising Trends: Large Ad Formats
The first 4 months on the Romanian online advertising industry showed that more and more advertisers are willing to use large advertising formats for displaying rich-media ads. This is the new trend and the main reasons for this are:
- increased exposure on the visuals and also better click rates
- large formats proved to be more cost effective than the standard formats (which are well known, with the click rates decreasing every year)
- more space available for product/service description (a big plus on creativity)
- the NEW! factor involved (most of the Romanian websites not using very often these formats, although some publishers are including large ad spaces into their sales offer)
The preferred large formats to be used are:
- 300×600 (half page ad – examples above again GSP.RO being a trendsetter in this area)
- 728×180 (double-leaderboard)
- 336×280 (large-box)
- 950×100 sticky (sticky stripe)
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HOBBY: CLUB CALIBRA ROMANIA
Gabi, formatul 950×100 e folosit de ani de zile. 300×600 a fost folosit de hotnews, 9am, wall-street inca de la inceputul lui 2008.
336×280 e folosit pe Softpedia de cel putin 5 ani de zile.
De ce trebuie sa fim mereu primii la ceva?
Doru, nu am zis ca suntem primii care am implementat, am zis ca am introdus formatul si ca il folosim, argumentat cu exemple. Am mai zis ca trendul este asta si ca plusurile sunt alea care sunt, ca “most of the Romanian websites not using very often these formats” si ca sunt campanii pe GSP pe formatul asta.
Stiu ca anul asta “scorurile” conteaza, dar hai sa nu mai vedem numai numere peste tot.
Pai asta zic si eu. Mi-ar placea sa vad ceva de genul: sunem primii care au incarcare 100% pe pozitia 728×180
.
Nu conteaza ca ai fost primul sau nu, conteaza sa vinzi cat mai mult din inventory. Parerea mea.
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