Online advertising market going UP

According to the “Internet Ad Barometer” issued by EIAA, more than 70% of the advertisers are to increase the online spend in 2009, despite the economical climate, by diverting budgets from the traditional media. The strategy involves combining more focus on targeting with the increase on Pan-European campaigns, with mobile and video innovation as a no 1 horse in the budget spending race for better ROI and cost efficiency.

The figures estimated for the next 2-years period are +21% in 2010 and +15% in 2011, which are an assurance that the online will become the NO 1 media channel on medium term, in terms of advertising spending.

You can read the whole press release here.

About the European Interactive Advertising Association
The European Interactive Advertising Association (www.eiaa.net) is the leading pan-European trade organisation for sellers of interactive media and technology providers. The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment. Since its founding in 2002 the EIAA has invested substantially in multimedia research, marketing, standardisation activities and education, of both the market and government, on the role of interactive advertising. With this wide-ranging programme the EIAA has grown quickly to command a solid reputation and influential position within the European online market.