Mutari de bugete
Un articol din standard.ro anunta ca Reckitt Benckiser muta in USA 20 de milioane de dolari de la TV pe online, reprezentand 5% din total bugete media ale grupului. Rezultatul: Reckitt Benckiser devine cel mai mare spender de online din USA!
Reckitt Benckiser detine branduri precum Cillit Bang, Calgon, Vanish, Airwick, Veet, Strepsils, Nurofen, Clearasil, Veet.
PS: pe cand aceeasi mutare si in Romania? 
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