Here comes Santa Claus, here comes Santa Claus!

Jeffrey Gitomer este autorul cartilor “The Sales Bible”, “The Little Red Book of Selling” si unul dintre cei mai importanti traineri in zona de Sales (of course, este american! ). Este un speaker de top pe teme de sales si management si colaboreaza cu clienti corporate de talia Coca Cola, BMW, AT&T, Hilton, etc. Toate cartile sale au fost best sellers pe Amazon.com – si a scris ceva carti la viata lui. Mai multe despre el gasiti AICI. Am avut ocazia sa il vad live in 2006 la Biz Academy si am primit si un autograf pe Biblia Vanzarilor.

In 1972, when I was studying sales and positive attitude, I watched a movie called “Challenge to America,” almost every day.

In it was a story told by the great Glenn W. Turner where he wrote a letter to Santa Claus every year that matched his wealthy cousins. Glenn was a poor farmer’s son who never got anything but apples and oranges, even though he asked Santa for exactly the same thing his wealthy cousins got. And every year, Glenn would go out behind the barn and cry. One year, when his cousin wanted a brand new bicycle and Glenn wanted a brand new bicycle, and as usual, the cousin got it and Glenn didn’t, he went out behind the barn and said, “Okay Santa, if that’s the way you want to play.”

He went on to complete the story by saying, “And on that day, I decided to become my own Santa Claus.” He challenged the viewer to be his or her own Santa Claus. You know, the first 10 or 20 times I watched that movie I didn’t think too much about it. I thought it was a story, I thought he made a good point, and I went on. That was November of 1972.

Two weeks later, I made a shopping list for Christmas. Like everyone, there were the obligatory “why do I do this every year” people on my list. So I was in the department store, in the men’s section, when for some reason the message, “Be your own Santa Claus” popped into my mind. And so the first gift I bought was for me. I bought myself something nice and expensive, because I deserved it.

“What the heck?” I said to myself. “I’m Santa Claus.” And from that day, I have continued to be my own Santa Claus. All kinds of cool things have resulted from it.

Number 1: Christmas for me is no longer just December 25th. It’s any day I choose. What the heck, I’m Santa Claus.
Number 2: I can change any mood I’m in by buying myself a present. That’s one of the privileges of being Santa Claus.
Number 2.5: I’m celebrating!

In the spirit of the holiday season, in the spirit of passing down messages that can affect others forever, and of course, in the spirit of making more sales, I’m challenging you to become your own Santa Claus.

NOTE: For those of you fortunate enough to be parents, there’s not much of a transition involved, because for your children, young and old, you already are Santa Claus.

It sounds kinda selfish, I know, but let me assure you that the real Santa Claus (although I have never met him personally) surrounds himself with all kinds of fun stuff way before he gives it away to all the good little girls and boys.

Let me be a little more specific. Let me help you in…

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