eOK.ro brings advertising in streams

This Tuesday eOK.ro announced officialy the launch of a brand new online advertising service: audio streams advertising. This service completes the actual possibilities of the Romanian online advertising market, offering another communication channel to the advertisers, beside the traditional display advertising, contextual advertising and mobile advertising.

The audio stream advertising is based on three components:

• audio commercials of maximum 10 seconds, delivered before audio streams – something like a pre-buffering sequence,
• a text link containing the commercial message and
• a small display advertisement – banner.

The advertisement will be delivered through more than 180 000 eOK.ro widgets that play more than two millions times per month. Florin Grozea, founder of eOK.ro, also told me that the widgets can be almost fully branded, extending the visual impact of the advertisement. The audio commercial can be produced for free by the eOK.ro team after discussing with the client.

The campaign management of the new communication channel is made by an online application that can be accessed directly by the media agency or the client. The available variables to be configured are:
- audio commercial to be played
- percent of visibility or numer of impressions
- time range
- target website(s)
- target hours
- the link and banner to be displayed

The first campaign is already up & running, being offered for free for a noble cause: Inima Copiilor (direct translation: Children’s Heart) social campaign.

Congrats again to the eOK.ro team, to Florin and Emi!