Online advertising market going UP

According to the “Internet Ad Barometer” issued by EIAA, more than 70% of the advertisers are to increase the online spend in 2009, despite the economical climate, by diverting budgets from the traditional media. The strategy involves combining more focus on targeting with the increase on Pan-European campaigns, with mobile and video innovation as a no 1 horse in the budget spending race for better ROI and cost efficiency.

The figures estimated for the next 2-years period are +21% in 2010 and +15% in 2011, which are an assurance that the online will become the NO 1 media channel on medium term, in terms of advertising spending.

You can read the whole press release here.

About the European Interactive Advertising Association
The European Interactive Advertising Association (www.eiaa.net) is the leading pan-European trade organisation for sellers of interactive media and technology providers. The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment. Since its founding in 2002 the EIAA has invested substantially in multimedia research, marketing, standardisation activities and education, of both the market and government, on the role of interactive advertising. With this wide-ranging programme the EIAA has grown quickly to command a solid reputation and influential position within the European online market.

Most important 50 people in online industry – Romania

This week the BIZ Magazine, owned by BMG, made a list of 50 most important people in the online industry in Romania. INTACT Interactive contributed with two names to the list: Magda and Bogdan.
Seen by business focus the list will look like this:
Publishers – 17
Sales Houses – 8
Media Agencies – 7
Creative Agencies – 3
Interactive Agencies – 4
Journalists & Bloggers – 4
Consultants – 2
Others – 5

So, here they are (as listed by BIZ):

Sergiu Biris – Founder of trilulilu.ro
Alexis Bonte – Co-Founder and CEO, eRepublik
Bogdana Butnar – MD & Head of Strategy, MRM Partners
Iulian Comanescu – Media Consultant
Marius Deak – Founder & Strategy Director, Green Pixel
Lucian Despoiu – Managing Partner, Kondiment Group GMBH
Mihai Dragan – GM, MB Dragan
Adrian Cernescu – Owner, iMedia Plus Group
Liviu Dumitrascu – CEO, eJobs
Florin Grozea – Founder, eOK.ro
Vladimir Oane – Founder & CEO, uberVU
Cristi Parvan – Interactive Media Director, Zed Digital
Cristian Petriceanu – GM, Netbridge Investments
Daniel Enache – Chief of Marketing & BD, Digital Data Tech
Antonio Eram – CEO, Netopia System & God Entertainment
Calin Fusu – CEO, Neogen SA
Bogdan Gavrila – GM, INTACT Interactive
Rachad El Jisr -CEO, Rockmedia
Mircea Scarlatescu – Managing Partner, FitYourBusiness
Siminel Andrei – Director, NCH Advisors
Radu Ionescu – Managing Director, Kinecto
Justin Kadima – GM, Republika Interactive
Orlando Nicoara – GM, Media Pro Interactiv
Dragos Novac – Founder, Metropotam
Stephanie Jackson – Senior Director Online Services & Internet, VODAFONE Romania
Augustin Roman – Executive Director, Gazeta Online
Mihai Seceleanu – Managing Partner, InternetCorp
Ioan Margarit Timbolschi – Publisher, Hotnews.ro
Valentin Petcu – Blogger, zoso.ro
Victor Kapra – Consultant & blogger
Cristian Manafu – Managing Partner, Evensys
Marius Pahomi – Interaction Business Development Manager, MEC Interaction
Doru Panaitescu – Digital Advertising Trainer, Marketeer.net
Mugur Patrascu – partner, iLeo
Laurentiu Pop – Deputy Managing Director, HTTPOOL Romania
Bogdan Nitu – General Manager, Webstyler
Ionut Oprea – Founder, Standout
Calin Rotarus – Managing Director, ARBOinteractive
Val Voicu – Director, AdEvolution
Vlad Stan – Co-Founder, SeedMoney – Navidoo
Dragos Stanca – MD, F5
Dan Vartopeanu – GM, Voxline Communication
Oana Solca – Online Sales Manager, ORANGE Romania
Arina Ureche – GM, BRAT
Bobby Voicu – Freelancer
Catalin Tenita – Founder & CEO, TreeWorks
Catalin Tolontan – Chief Editor, Gazeta Sporturilor
Alex Visa – GM, HyperActive
Magdalena Zander – Managing Director, INTACT Interactive

Curs de online advertising

Doru (Panaitescu) m-a anuntat ca s-a hotarat sa lanseze un Open pe teme de online advertising, un curs de publicitate online. Dintre subiectele abordate

- situatia pietei de advertising online in Romania, mecanismele acesteia si tendintele pentru urmatorii ani
- tipuri de campanii, tipuri de formate de publicitate online si exemple concrete de sincronizare a acestora
- tehnici de mediaplanning online (optimizari pre, in timpul si post campanie)
- tehnici avansate de analiza si optimizare (cum sa cresti rata de click fara a schimba bannerul etc)
- introducere in tehnologiile de adserving, prezentare, utilizarea eficienta a facilitatilor pentru optimizarea campaniilor
- folosirea corecta a microsite-urilor, proiectelor Beyond-the-Banner, a publicitatii contextuale, a marketingului viral, a campaniilor cross-media etc

Daca sunteti interesati grabiti-va, pentru ca este cu locuri limitate. Mai multe detalii gasiti la DORU pe blog. Way to go, dude, avem nevoie de specialisti care sa povesteasca despre piata!

… la Intact Interactive

Incepand de maine site-urile GSP vor figura oficial in ratecard-ul Intact Interactive, dupa o serie de negocieri care au durat cam 1 saptamana. Mdap, stiu ca o parte dintre voi gandeau ca este normal ca GSP sa lucreze cu Intact Interactive by default, dar vorbim despre business si aici intotdeauna “branza-i pe bani”. Plus ca au fost mai multe oferte, din mai multe parti…

La un moment dat am postat un grafic in care Intact Interactive aparea pe locul 2 in Top 10 playeri pe piata de online din 2009 dpdv audienta. Imi aduc aminte ca o buna parte din piata a considerat-o lauda, iar unii ne-au sfatuit sa nu incepem cu prostii precum alti jucatori recunoscuti in piata pentru fanfaronada. Tin sa imi cer scuze pentru ca am estimat gresit. A fost o eroare.
Incepand de astazi Intact Interactive este NO 1 player conform audientei.

PS: pentru cei care nu inteleg titlul, pls read previous post title…

GSP isi muta flota..

Gusti Roman anunta pe blogul sau incetarea colaborarii GSP-Boom, anticipata zilele trecute de Hotnews. De la inceputul colaborarii, de acum 1 an, s-au schimbat multe lucruri la Boom si in piata de online advertising.

Noul partener al GSP va fi Intact Interactive sau Realitatea Catavencu sau Arbomedia. Castigatorul va fi anuntat luni…