A discussion about large formats took place on some local blogs and was animated by the idea that “bigger is better” (or not) in terms of ad sizes, after MediaPro Interactive and INTACT Interactive announced introducing of larger banner formats.

As usual while the Romanian market does the talking and the others the working, the US-based web measurement company Compete made an interesting study by running the same ads in two different formats on MSN (300×250, box banner) and AOL(300×600, half-page banner). Positioning was on the right side of the page, the commercial message was identical, only the format was different. Here’s what they found out:

Conclusion: “the larger ad drew the attention of more would-be shoppers, but the smaller ad found a greater concentration of motivated buyers“.

Source: MediaPost.com

There is a company in the US (again US! ) that wants to change completely the face of the online ad as we knew it. Recently Short Tail Media announced that wants to test a new online ad format, based on video and that can be sold much like in TV. The beta test will take place this summer and will feature Digital 30 (D30) format which consists of a 15 and 30 secs full-page video served between pages (much like the videostitial).

Who’s the man with the plan? David Payne, the former head of CNN.com and currently CEO of ShortTail.

Who are the publishers to accept such ads? Reuters, who joined the beta-test initiative, MSNBC.com and Weather.com which are very likely to join also, and other 17 top publishers in US approached by Payne to convince them to join.

So, will we start again the discussion about “bigger is better”, “intrusive banners are not good” and “no money will decide us to run that banner”? I wonder: Reuters doesn’t care about its users or they know something extra that we haven’t learned until now?

Ultimele polemici din State legate de criza au ca baza de plecare aerul… Cum asa? Pai… intrebarea principala este: nu cumva criza a afectat intr-atat companiile aeriene, astfel incat nivelul scazut al salariilor din aceasta zona devine un pericol pentru siguranta cetateanului? (salariu mic = interes mic = risc ridicat). Toata discutia a pornit de la prabusirea unui avion regional din US undeva in februarie, accident soldat cu 50 de victime.
Se pare ca efectele crizei se fac simtite si la acest nivel, companiile aeriene fiind constiente ca accentul foarte mare din partea clientilor se pune pe pret si facand mutari in sensul acesta: “”People will spend three hours on the Internet to save $8. You know this! You do it yourself.” declara un VP of Finance de la o companie de zbor americana. Reactia “normala” la criza ar fi salarii mai mici, deci personal cu pregatire mai slaba…

So, v-ati gandit pana acum la astfel de implicatii ale crizei financiare?

Un articol din standard.ro anunta ca Reckitt Benckiser muta in USA 20 de milioane de dolari de la TV pe online, reprezentand 5% din total bugete media ale grupului. Rezultatul: Reckitt Benckiser devine cel mai mare spender de online din USA!

Reckitt Benckiser detine branduri precum Cillit Bang, Calgon, Vanish, Airwick, Veet, Strepsils, Nurofen, Clearasil, Veet.

PS: pe cand aceeasi mutare si in Romania?

Astazi Florin a anuntat ca eOK.ro va lansa un serviciu de “audio online advertising”. Ce am inteles eu vizavi de audio online advertising:

- ca este prima platforma de audio advertising pentru streaming
- ca se va vinde reclama pe widget-urile eOK, in numar de peste 180 000
- ca unul dintre plusurile reclamei audio in stream-uri este ca nu sunt intruzive (max 8 secunde preroll)

Foarte cool ideea, ne-am pus si noi problema la INTACT Interactive la un moment dat cand ne-am dat seama ca stream-ul Radio Zu crestea intr-o zi cat altii intr-o saptamana

Felicitari Florin, Emi si echipa, vad ca faceti succes in continuare!