AVOCATNET – positioning to business

Spre deosebire de primii ani de existenta, cand continutul principal era format de legislatie integrala, in ultima vreme Avocatnet.ro a devenit una dintre publicatiile care ofera informatii extrem de specializate din mediul de consultanta de afaceri.

Iata deci motivul pentru care, incepand cu 18 mai 2009, am decis trecerea din sectinea Legislatie a SATI (Studiul de Audienta si Trafic Internet, realizat de Biroul Roman pentru Audit al Tirajelor) in sectiunea de economie a clasamentului respectiv. Ca urmare a acestei modificari, Avocatnet.ro isi regaseste locul real printre cele mai importante publicatii de business din Romania.

The AVOCATNET network, consisting of avocatnet.ro, taxeimpozite.ro, contractdemunca.ro, infosrl.ro, modelcontract.ro and legalromania.com, moved to the Business section within SATI and also in INTACT Interactive portfolio. The main reason for this re-positioning is that, as Alin said: “we’ve started to offer more and more info on the business consulting area, starting from our first approach in being a portal for the legal issues”.

Looking into SATI we can see that Avocatnet is the fourth most accessed online website in terms of economic content, competing with Hotnews.ro, ZF.ro and WallStreet.ro. The discussion forum answers more than 1000 questions per day, gathered more than 1500 lawyers, accountants or other business consulting specialists and Avocatnet will launch this summer the Law Business Map.

After discussing with Alin, managing partner within Legalnet SRL – owner of Avocatnet.ro, I’ve found some interesting stuff:
- Avocatnet.ro was launched in 2001, 2003 was the first year to really monetize
- initially the website was meant to be an online newspaper or an online law magazine
- as a service offered to the people, Avocatnet believes in satisfying a need more than in being the first in terms of traffic generated
- very soon the product will receive a video area, a law magazine (even sooner ), two big events and more than 20 industry meetings until the end of the year.

Congratulations Alin and keep up the good work!