Nike True City for iPhone
- Author: Gabi Boaca
- Filed under: Mobile Marketing / Advertising, Social Media, Video, iPhone
Jan 18,2010
“Nike a decis sa lanseze o noua aplicatie pentru iPhone, aplicatie bazata pe social media si interactiunea cu utilizatorii. Nike True City pe numele ei, aceasta aplicatie va oferi continut premium generat de “Nike Insiders”, personaje selectate de Nike dar va permite userilor sa contribuie adaugand locuri cool din orasul lor. De asemenea va anunta lansarile de noi produse Nike sau evenimentele Nike din orasul respectiv. Una dintre facilitatile cele mai misto este cititorul de coduri QR care va permite realizareaulterioara de concursuri cu premii.
Nike nu este la prima experienta cu aplicatiile pentru iPhone, in biblioteca AppStore gasindu-se cel putin 5 aplicatii diferite ale sale: Nike Football + (doua variante), NIKEiD, Nike Goal si Nike Training Club.
Sursa: DigitalBuzzBlog.com
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[...] a lansat de curand o platforma de social-media specializata, NIKE True City, prin care anunta lansarile de [...]
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