The first 4 months on the Romanian online advertising industry showed that more and more advertisers are willing to use large advertising formats for displaying rich-media ads. This is the new trend and the main reasons for this are:

- increased exposure on the visuals and also better click rates
- large formats proved to be more cost effective than the standard formats (which are well known, with the click rates decreasing every year)
- more space available for product/service description (a big plus on creativity)
- the NEW! factor involved (most of the Romanian websites not using very often these formats, although some publishers are including large ad spaces into their sales offer)

The preferred large formats to be used are:
- 300×600 (half page ad – examples above again GSP.RO being a trendsetter in this area)
- 728×180 (double-leaderboard)
- 336×280 (large-box)
- 950×100 sticky (sticky stripe)